Millennials have a new attitude about cleavage that’s forcing ‘breastaurant’ Hooters to close locations and change its strategy

hooters waitresses

Millennials are less interested in breasts than their elders.People from the age of 18 to 24 are 19% less likely to search for breasts on pornographic website Pornhub compared to all other age groups, according to an analysis conducted by the website.

For comparison, Pornhub visitors from the ages of 55 to 64 are 17% more likely to search for breast-related content.

Millennials’ pornography preferences seem to be part of a wider trend.

“At the moment larger breasts are out though I’m sure they’ll come back,” Sarah Pedersen, professor of communications and media at Robert Gordon University, told Playboy. “We tend to react to what went before.”

For “breastaurants” like Hooters and Twin Peaks, a loss of interest in breasts is bad for business. The number of Hooters locations in the US have dropped by more than 7% from 2012 to 2016, and sales have stagnated, according to industry reports.