Business Stragegy
What You Heard One Time Worked for Somebody Is Not a Real Business Strategy
You've heard the stories, right? Some random or famous entrepreneur started using Snapchat and they made $300,000 in six months....
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Over half of companies struggle to align innovation strategy and business strategy
Most companies (54 percent) struggle to align their innovation strategy and business strategy, leaving many companies flying blind as they...
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Why I’m Building My Business Using the ‘Moneyball’ Strategy
For more than a decade, I've built and grown an international employer branding agencyfrom the ground up. I've had some great ideas,...
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FCMB makes promos more than a business strategy
Today’s explosive economic environment has had a profound impact on Nigeria’s business world. The suddenly reticent consumer has left many...
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Drugs Strategy Condemned As ‘Business As Usual’ For Ignoring These Radical Solutions As Deaths Soar
The Government’s new drugs strategy has been condemned as “business for usual” for failing to embrace radical solutions to soaring...
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Larbie: Producing Locally is a More Sustainable Business Strategy
Managing Director/Chief Executive Officer of Rand Merchant Bank Nigeria and Regional Head, RMB West Africa, Mr. Michael Larbie, in this...
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CIOs must define an event-centric digital business strategy – Gartner
Achieving broad competence in event-driven IT will be a top three priority for the majority of global enterprise CIOs by...
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Here’s why your grocery store’s shelves are overflowing with Peeps-, Firework-, and Swedish Fish-flavored cookies.
For nearly a century, Oreo’s vanilla frosting, sandwiched in between two chocolate biscuits, was our country’s most iconic cookie. Ad-fueled...
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The Business Strategy Behind Oreo’s Constant, Weird New Flavors
For nearly a century, Oreo’s vanilla frosting, sandwiched in between two chocolate biscuits, was our country’s most iconic cookie. Ad-fueled...
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