Marketing

  Since Google is now the first place we look for information, article marketing is becoming an essential strategy for snooping on searches and presenting your product as the solution. You must give Google the information it need in order for your page to rank highly for your target term. The first step in article marketing is keyword research. To begin with, you must determine which potential keywords to use in the titles of your articles. Your website's URL will also automatically contain the keyword as long as it is optimized (Web Inclusion sites are *always* optimized). (Page titles are used by optimized sites to determine the URL). Marketing articles must be at least 400 words long. It appears to be the very minimum needed for Google to consider a page legitimate. Less than 400 words can occasionally result in a ranking, however this relies on the keyword and the level of competition. The percentage value known as "keyword density" indicates how frequently a term occurs in an article in relation to its overall length. Your target term should ideally appear once every 100 words at least 1% and once every 50 words at most 2%. If it occurs too frequently in the article, Google can view it as artificial and punish the page, or perhaps refuse to index it altogether. Additionally, you must incorporate keywords within the article that Google recognizes as "associated keywords." With Google's own Keyword Tool, you can obtain a small number (six or seven) of them, with results arranged according to relevancy. These need only have a very low keyword density (less than 1%), but it's still crucial to include them because they strengthen the argument that your article is relevant to the keyword in its title. Lastly, try to include an image in your piece wherever you can. Make sure the image is appropriately labeled and that the title and alt-text tags contain your target keyword when you include one. If you follow all of the instructions provided here and choose an opportunity keyword as your target term, you should see your content appear on Google's main page rather soon. The amount of backlinks the page has and social mentions (on Facebook, Twitter, LinkedIn, and other platforms) are two other elements that Google takes into account when determining how long something stays there....

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