Marketing
AstraZeneca gets marketing nod for asthma drug Symbicort
Mumbai, Jun 20 () AstraZeneca Pharma India today said it has received marketing authorisation from the Drug Controller General of...
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AI’s Place in Marketing : It’s a Competition Or a Collaboration?
Students of marketing are worried. They fear that they will already have been replaced by the time they graduate and...
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A LAWSUIT ATTACKS THE MARKETING OF THE PRESIDENCY
On the same day that President Trump gathered his Cabinet secretaries around him for a televised display of acclamation and...
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Spending On Marketing Knowledge
This post was co-authored with Caroline Vincent, an MBA student at the Fuqua School of Business, Duke University. Investments in...
Read moreHow collaboration between marketing and HR is fuelling career success at GSK
Close collaboration between marketing and HR is helping companies across every sector harness the potential of fresh talent coming into...
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Digital marketing 101
When Susie Blumfield started her sewing machine business in the 1970s, the marketing approach for companies like hers usually centered...
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This 31-Year-Old Is Worth $3B For Bringing Drug Marketing Into Your Doctor’s Office
Ten years after dropping out of college, an unknown entrepreneur named Rishi Shah has become tech’s newest billionaire. The source...
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What does a marketing company actually do for you?
A couple years back I worked for a now defunct startup as their social media manager and the one question...
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Is Performance Marketing Worth Pursuing?
Shutterstock What happens when you’ve done your analysis, aligned your marketing campaign with the client's needs, outlined a roadmap and...
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