Code of practice on junk food marketing is worthless
Recent dubious marketing tactics by junk-food manufacturers included a competition to win your height in pizza to mark National Pizza ...
Tag: marketing
Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology
IT decision-makers report a much higher importance of mobile apps than their marketing counterparts. Getty Images While the decade between ...
Byron Sharp’s new ‘marketing’ textbook is a fiery trip down under
That's not a marketing textbook. This is a marketing textbook. Or so Byron Sharp might say. After university, my first full-time job ...
PepsiCo steps up marketing investment on its ‘big brands’
PepsiCo has revealed that it would be increasing its advertising spend behind its “big brands”, such as Pepsi, Gatorade and ...
‘The biggest challenge is overcoming people’s apathy’: Inside Simple’s marketing strategy
Simple is re-introducing itself through an ad campaign its been running on billboards and subway ads in various U.S. cities. ...
4 Marketing Strategies Every Startup Can Afford
Do your products sell themselves? Having a great product is essential, but that alone isn’t enough to make your startup ...
Digital marketing got a leg up in 2017
New trend: Several large brands are keen purely on digital marketing Many ad agencies hired more staff, set up separate ...
Better Marketing, Better Sales: 5 Marketing Don’ts From Papa John’s
Papa John’s is one of America’s most prominent pizza restaurant chains, with advertisements appearing during NFL broadcasts, known for its ...
How To Grow Your Business Through Advocacy Marketing
According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so ...
