Your business’s strategy, goals, and needs are what makes you unique in your field; they provide a foundation for each department, product, and employee to grow upon. It might seem obvious that training should align with the roots of your business. But how do you actually plant the seed that allows for employee development?
Training is a multifaceted tool. For most, it takes more than just one meeting to apply their newly learned skills. It’s no surprise that training takes effort, time, and money – all of which are extremely valuable resources to any company. Knowing this, it is critical that you have an effective employee onboarding program to minimize loss and maximize gain.
Whether it be a new hire – or a new product – let’s look at how sales training can help support your organization’s strategic objectives.
Performance Mapping
What is Performance Mapping? Performance Mapping aligns your business’s goals with training strategies that will target your team’s motivation, skill mastery, and critical thinking. Creating a Performance Map will allow for you to decide whatinformation is necessary to your training, how you are going to implement it, and why it is important to your learner.
Sales training fails for three reasons:
- Sales skills are taught separately from product knowledge
- Training fails to make learning stick and often does not provide follow-up
- Most training programs do not target learner motivation
Performance Mapping acknowledges these common “fails” by using them as inspiration to improve. Having an effective foundation – or map – for your training program will allow for clear guidance of how to progress throughout the training process.
Unifying objectives
Your business probably has many strategic objectives focused around how you can improve customer satisfaction, product management, learning standards, or financial growth – just to name a few. Each member of your Sales Team is a core piece to the overall puzzle, and how you train your team will ultimately affect the outcome of your objectives. Consider how your Sales Team’s abilities could directly influence these examples of strategic objectives:
[Source”indianexpress”]
