There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every...
Read moreA consumer’s decision to purchase a product or service is dictated by several rational factors like pricing, utility, affordability, reviews...
Read moreWith open rates for email marketing at all time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to...
Read moreIt's both amazing and completely bonkers that you only really need a computer and a reliable internet connection to make...
Read moreDigital marketing is no longer about peddling products. It's about selling a story.UNSPLASH When Fyre Festival was first announced, it...
Read moreTo be an effective marketer in 2019, you need to improve on the basic strategies you already use. It’s no...
Read moreFacebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...
Read moreAn egg that breaks the record for the most liked Instagram post within days. The Fyre Festival that sells out within weeks...
Read moreAs an MBA professor, I see a number of students who aspire to create their own firms. For those of...
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