Marketing
PepsiCo steps up marketing investment on its ‘big brands’
PepsiCo has revealed that it would be increasing its advertising spend behind its “big brands”, such as Pepsi, Gatorade and...
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‘The biggest challenge is overcoming people’s apathy’: Inside Simple’s marketing strategy
Simple is re-introducing itself through an ad campaign its been running on billboards and subway ads in various U.S. cities....
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Stock markets post best one-month pre-Budget gain in 13 years
Indian stock markets have posted their best one-month pre-budget gain in 13 years. Benchmark indices have gained 5.6% in the...
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Mukesh Ambani Says Will Invest Rs. 5,000 Crore In “Best Bengal”
Mamata Banerjee with Mukesh Ambani and Lakshmi Mittal during the business summit (PTI) KOLKATA: India's ad industry should come down...
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4 Marketing Strategies Every Startup Can Afford
Do your products sell themselves? Having a great product is essential, but that alone isn’t enough to make your startup...
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Digital marketing got a leg up in 2017
New trend: Several large brands are keen purely on digital marketing Many ad agencies hired more staff, set up separate...
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Better Marketing, Better Sales: 5 Marketing Don’ts From Papa John’s
Papa John’s is one of America’s most prominent pizza restaurant chains, with advertisements appearing during NFL broadcasts, known for its...
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How To Grow Your Business Through Advocacy Marketing
According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so...
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Ask The CMO: David Rubin On Marketing As Critical Player in Helping Define An Industry’s Disruption
Marketing is being asked to reimagine itself daily as the world continues to go through a period of transformation perhaps not...
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