Conference on Marketing and Business Strategy

Ajay Ray of  CMD of Ray Biztech addressing the audience at ICFAI Business School (IBS), Hyderabad

The Department of Marketing & Strategy at ICFAI Business School (IBS) Hyderabad organised its 7th IBS conference on Marketing & Business Strategy (ICOMBS) recently.

The inaugural session was attended by Ajay Ray, Founder and Managing Director of Ray Business Technologies Pvt Ltd. and member of NASSCOM Council on Internet and Mobile as the Chief Guest Mr Srikanth Nadella, COO, Call Health and Deepak Reddy, General Manager-UBER delivered the keynote address.

Ajay Ray in his address outlined the importance of the digital transformation and how platforms will radically change the way we live and conduct ourselves. Srikanth Nadella, COO of Call Health in his keynote address narrated about the vastness of the potential in platform based business models in ecosystem of a shared economy.

The Vice Chancellor of IFHE, Prof Mahender Reddy formally inaugurated the conference and highlighted how such emerging theme benefits industry and academia. Director-IBS Hyderabad, Prof S V Seshaiah expressed his views regarding importance of such an academic activity toward overall knowledge enhancement and benefits of students.

The conference began with pre-conference workshop on digital marketing technologies by eminent faculty members of IBS Hyderabad. Post-inaugural, three panel discussions on themes like Mobility, Health and Fintech were discussed.

The conference facilitated paper presentations by students, research scholars, faculty members, delegates, and industry practitioners on 9th September where about 45 papers would get presented in 8 technical sessions chaired by industry executives and faculties