Ford – Unlearn – Ogilvy Public Relations
Jaguar UK – Feel Wimbledon with Andy Murray – Mindshare UK, Hammerhead VR and Spark 44
Kia – Kia & The Telegraph at Euro 2016 – Havas Media
Nissan Europe – Nissan X-Trail 4Dog – Performance Communications and Kingdom Creative
Nissan – Nissan CARED4 Campaign – Ve Interactive
B2B
Baxi Heating – The rebuilding of Baxi Works online loyalty scheme for gas installers
ITV Studios – Transforming ITV’s brand reputation in one month
GSMA – GSMA Innovation City at Mobile World Congress 2017 – Momentum Worldwide
LinkedIn – B2B Dinner for Five
Dyson – Making Hand Drying Matter
Charities and Non-profit
Lewis Pugh – Speedo Diplomacy for the Ross Sea – Frank
NHS Blood and Transplant – Missing Type International – Engine
Pride in London – #NoFilter – WCRS
RNLI – Communication Saves Lives – Mindshare UK and Proximity London
The Royal British Legion – Somme 100 Poppy Pin – Geometry Global
St John Ambulance and Tesco – Making Baby CPR Unforgettable: How St John Ambulance lived in the nursery to save lives – BBH
Tommy’s Charity – Breaking the silence on baby loss – Mindshare UK
Consumer Goods
Mars Chocolate – Maltesers: Look on the Light Side of Disability – AMV BBDO
McCoy’s – When Flavour Calls – WCRS
Procter & Gamble – Pampers: UNICEF 1 Pack = 1 Vaccine – Hill+Knowlton Strategies
Ronseal – #RonsealAdBreak – BJL
Unilever Australia – Word on the Streets: Ice cream makes headlines with the world’s first fun-gorithm – PHD
Financial Services
Aviva Investors – Cutting through uncertainty – Ptarmigan Media, Gravity Global and FTI
BNY Mellon and Newton Investment Management – #PullTogether for Cancer Research UK – M&C Saatchi Sport & Entertainment
Nationwide Building Society – Voices Nationwide – VCCP
SunLife, Welcome To Life After 50
Universal Pictures – The Secret Life of Pets & Petplan – Brand Culture
Wesleyan – Educating teachers about retirement planning
Media, Gaming and Entertainment
AMD – A Technology Uprising for PC Gamers
Channel 4 – Rio 2016 Paralympics: We’re the Superhumans – 4Creative and OMD UK
ITV and The National Lottery – I Am Team GB: The Nation’s Biggest Sports Day
The Times and The Sunday Times – Know your Times
Trinity Mirror Solutions – Trinity Mirror’s sales team transformation
Public Sector and Government
Istanbul Metropolitan Municipality – Be my eye and ear Istanbul
Lee Kuan Yew School of Public Policy – Leveraging Facebook to Drive Schools’ Outcomes
London & Partners – Healthy Lungs for Life – MKTG
NCS Trust – NCS Trust’s Summer Cohort Recruitment Campaign – NCS Trust and Royal Mail MarketReach
Sheffield Hallam University – The Sheffield Hallam Video Playbook
Retail and Ecommerce
Adidas Football – Breaking the Pattern with Adidas GLITCH – Possible
Aldi – Aldi’s 5 Year Plan – McCann
Marks & Spencer – #myschoolyears – iCrossing
MyVoucherCodes – #BudgetBuster – Frank PR
Sainsbury’s – Getting Gogglebox Animated About Sainsbury’s Christmas Food – PHD, AMV BBDO and Channel 4
Telecoms, Energy and Utilities
BOXT – Zone
BT – Driving Mobile Growth for BT: The tale of two launches
Northumbrian Water – Dwaine Pipe / Love your Drain Campaign
Virgin Media – Exhilaration – BBH
Travel, Leisure and Transport
Big Bus Tours – Big Bus Tours: Expanding around the world in less than 365 days – Oban International
Kew – Royal Botanic Gardens: The Hive Marketing Campaign
Tourism NI – Say hello to more – Genesis
Visit Belfast – Find Your Belfast
Channel
Branded Experiences and Events
The Economist – The Economist Discomfort Future – Sense
English Heritage – 1066: Year of the Normans
Ferrero Rocher – Ferrero Golden Couture – PHD Hong Kong
ITV and The National Lottery – I Am Team GB: The Nation’s Biggest Sports Day
Content
Duchenne UK – World’s Strongest Boys – WCRS
Korn Ferry – The Future of Work is Human – Man Bites Dog
Nationwide Building Society – Voices Nationwide – VCCP
Playmobil UK – Setting Engagement Targets Ablaze with London Fire Brigade – OneChocolate
Unilever – Persil Wild Explorers – Zone
Data, CRM and Analytics
Football Whispers
Gocompare.com – An Industry First: Real-time Creative Delivered Programmatically – Carat UK
Nissan – Nissan Qashqai: Anti Defection – Indicia
Sainsbury’s – Programmatic Tailoring: Driving fashion growth for Tu – PHD
Very.co.uk – Very Autumn/Winter 2016 – Indicia
Email Marketing
Freesat – Mapp helps Freesat successfully challenge the UK market leader by collecting powerful customer data to enable a subscriber boost – Mapp Digital
Sony Interactive Entertainment Europe – Proving the power of personalisation for PlayStation Store – Planning-inc
Vente Privee – Mapp Digital helps Vente Privee acquire high quality new members at low cost – Mapp Digital
Very.co.uk – Very Autumn/Winter 2016 – Indicia
Virgin Holidays – Best ever sale results
Insight
Carlsberg UK – San Miguel: The San Miguel Rich List – Pablo London, OMD UK, Clifford French
Domino’s Pizza Group – EuroPizza – Brainlabs
Everton Football Club – Everton Football Club’s insight team for its work on the 2017/18 season ticket campaign
Nissan – Nissan Qashqai: Anti Defection – Brainlabs
Trinity Mirror – Welcome to Modal Britain
Mobile and Apps Marketing
Adidas Football – Breaking the Pattern with Adidas GLITCH – Possible
Costa Express – Reach drivers in real time – Waze
Football Whispers
Unilever – Persil Wild Explorers – Zone
Multichannel Marketing – Four Channels or More
Aldi – Aldi’s Amazing Christmas Carrot – McCann
Bupa – For Living – WCRS, MEC and Consumer Insight
Domino’s Pizza Group – Journey to Greatness – Iris Worldwide, Arena Media UK
Marks & Spencer – M&S wins Christmas with Mrs Claus – Y&R London and Mindshare UK
Visit Belfast – Find Your Belfast
Outdoor and Location-based Marketing
AXA – One Step Ahead – Fallon, Posterscope, GroundTruth and Havas Media
Costa Express – Reach drivers in real time – Waze
Hyundai Motor UK – Programmatic Posters – Innocean UK, Ocean Outdoor and Havas Media
Santander – Transforming OOH from product communication towards utility – Carat UK
The Sun – #Tournamental – Pulse Creative
PR and Brand Storytelling
Beattie Communications – DROPs (Driving Recklessly on Pavements awareness campaign) – Biffa
Korn Ferry – The Future of Work is Human – Man Bites Dog
LADbible Group – UOKM8?
NHS Blood and Transplant – Missing Type International – Engine
Nissan Europe – Nissan X-Trail 4Dogs – Performance Communications
Programmatic and Performance Marketing
Hiscox – Going for Gold – Croud
John Lewis – How John Lewis beat its Black Friday ROI target by 346% – Infectious Media
Sainsbury’s – Programmatic Tailoring: Driving fashion growth for Tu – PHD
TSB – Loan Rangers – Brainlabs
Unilever Australia – Word on the Streets: Ice cream makes headlines with the world’s first fun-gorithm – PHD
Promotional and Shopper Marketing
Odeon Cinemas Group, Disney, DisneyLife and Sea Life – Finding Dory
Very.co.uk – Toy Testers: Growing Very’s sales and credibility in toys – Threefold
Search Marketing
Big Bus Tours – Big Bus Tours: Expanding around the world in less than 365 days – Oban International
Coopers Fire – Search Marketing Success – Rooster Marketing
Domino’s Pizza Group – EuroPizza – Brainlabs
Funky Pigeon – evenfunkierpigeon.com – Found
London Theatre Direct – Automating Bums on Seats – Brainlabs
Nissan – Intelligent Search – OMD
Social Media
BT Sport – #GoalsRecreated
The Economist – The Economist Social Media Strategy
Ikea – Meme Manuals – SapientRazorfish
KFC – KFC Dirty Louisiana – SapientRazorfish
Wellcome – Let’s #OutsmartEpidemicsm – Wellcome and Third City
User-led Design and Experience
BOXT – Zone
The Hawaii Tourism Authority – Discover Your Aloha – Expedia Media Solutions
Paddy’s Bathroom – Child’s Play: Driving up engagement with sensory branding – MMR Research Worldwide
Sponsorship and Partner Marketing
Aldi – Aldi Team GB Campaign – McCann
Fitness First – #WinTogether – MKTG
Universal Pictures – The Secret Life of Pets & Petplan – Brand Culture
Video
Arco – The Supply Chain Reaction – Born + Raised
BT Sport – #GoalsRecreated
Carlsberg UK – San Miguel: The San Miguel Rich List – Pablo London, OMD UK, Clifford French
Mars Chocolate – Maltesers: Look on the Light Side of Disability – AMV BBDO
Mondelez – Cadbury: Shared Moments and Memory Lane – AMV BBDO
MyVoucherCodes – #BudgetBuster – Frank PR
Special Masters
Best Use of a Small Budget
Comic Relief – RedOut for Red Nose Day: Raising the alarm – Comic Relief in-house team
Duchenne UK – World’s Strongest Boys – WCRS
Phrasee – Commercialising AI with humour, risk-taking and awesomeness
St John Ambulance – Making Baby CPR Unforgettable: How St John Ambulance Lived in the Nursery to Save Lives – BBH
Digital Transformation
Beano Studios – Beano digital network launch – Red Brick Road and House PR
BT – Consumer.com
PepsiCo – Mountain Dew’s digital strategic framework and global content calendar – Mountain Dew and XPLAIN for PepsiCo’s Mountain Dew Global Team
Thomson Reuters – Helping customers within the financial services industry with the challenges of regulatory demands
Market Disruptor
BOXT – Zone
Channel 4 – All 4 audio ad 4 you: Alien Covenant – Innovid
Cosabella – Cosabella drives major sales with AI – Albert (created by Adgorithms)
Mention Me – The Refer-a-Friend Experts
Vodafone, Unilever, Barclays and more – market disruptor – Vidsy
Rising Star of the Year
Lesley Duncan, account director, Harvest Digital
Beth James, head of brand and culture, Delivery Hero
Ryan Maxwell, marketing manager, Extreme
Jessica McMahon, marketing and events planner, Informed Financial Planning
Jawad Safdar, performance partnerships manager, ecommerce, EE
Marketing Team of the Year
Aldi
BT Sport
Just Eat
MVF
The Times and The Sunday Times
Diversity and Inclusion Champion
Barclays – Diversity & Inclusion Career Initiatives – Bigdog Agency
BBC World Service & Oban International – BBC’s 100 Women: Sharing stories on the challenges, opportunities and experiences of women across the globe
Channel 4 – Rio 2016 Paralympics – 4Creative and OMD UK
JLL UK – Follow the rainbow-brick road
Lloyds Banking Group – Compose
Mars UK – Maltesers: Look on the Light Side of Disability – AMV BBDO
Sainsbury’s – Taste of the World – PHD Media and OMG Ethnic
Agency of the Year
Brainlabs
Croud
Momentum Worldwide
WCRS
Zone
CEO Award for Marketing
Aviva
BT Group
EasyJet
Just Eat
Brand of the Year
Amazon
Argos
Brewdog
Just Eat
Maltesers
Tesco
Yorkshire Tea
Visionary Marketer of the Year
Linda Boff, chief marketing officer, GE
Dan Brooke, chief marketing and communications officer, Channel 4
Barnaby Dawe, global chief marketing officer, Just Eat
Michele Oliver, vice-president of marketing, Mars Chocolate UK
Marc Pritchard, chief brand officer, P&G
Aline Santos, global EVP of marketing and head of diversity and inclusion, Unilever
[Source”indianexpress”]
