‘Marketing & Business STRATEGY’ Sri Lanka’s first Management book to be published in UK & USA was launched this week at an event held at the Sri Lanka foundation institute.
Renowned Marketer Lewie Diasz who is the author of this book stated that this book will help to uplift the standards of management education in Sri Lanka.
The book is a first for Sri Lanka since it has been endorsed by eminent global scholars and leading authors from the United Kingdom and USA.
Hon. Minister of Telecommunications & Digital Infrastructure graced the occasion as the chief guest whilst Hon. Eran Wickramaratne was the Guest of Honour of the launch event.
Veteran marketing evangelist Mr. Eadley Perera delivered the key note address for the event amidst a large gathering of professionals from the corporate sector.
Prof. Malcolm McDonald form the Cranfield University School of Management UK endorsed the book and stated “Lewie Diasz is a respected scholar and practitioner, whose first book was a best seller. The reason is clear. He always has wise and insightful contributions to make to the business community and I know that this book will be yet another boon to all organizations who are keen to grow their sales and profits”
The first book titled Strategic Marketing: Marketing Strategies for Sri Lankan Business Entities launched in 2012, was the fastest selling management book in Sri Lanka with over 5,000 copies sold to date. It was the first of its kind in Sri Lanka, where theories were contextualized and explained using Sri Lankan businesses whilst simplifying complex marketing management theories.
According to Prof. Gerry Johnson Co Author of the world famous book Exploring Corporate Strategy “Books, which address topics as vital as this and also relate them to the local context, are rare but valuable. Lewie Diasz does just this in Marketing & Business Strategy in a way that should appeal to both practitioners and students”.
This book is intended for readers in the academic, professional and practitioner markets who are linked by the need for an up-to-date understanding of the meaning and scope of marketing and business strategy.
The material covered will be of direct importance to students of marketing strategy in both postgraduate and undergraduate programmes as a business strategy textbook.
It is also useful to those undertaking professional qualifications in marketing and business and who need to build their understanding on strategic marketing issues. It will be of value to marketing practitioners who wish to explore new ways of looking at the marketing process, their target markets; with a view to managing marketing better as a route to gaining an edge over their competitors.