TRAI slashes mobile number portability charges to Rs 4 from Rs 19 per porting
Keeping in view the upsurge in mobile number portability (MNP) requests, the Telecom Regulatory Authority of India (TRAI) has decided ...
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Better Marketing, Better Sales: 5 Marketing Don’ts From Papa John’s
Papa John’s is one of America’s most prominent pizza restaurant chains, with advertisements appearing during NFL broadcasts, known for its ...
Marketers from Coke, First Direct and Sky share their marketing moments of 2017
Aedamar Howlett, marketing director, Coca-Cola Great Britain: “As marketers, we know consumers are not one homogenous group and this year ...
3 Lessons on Small Business Teamwork Learned from Growing Up in a Military Household
Your small business is only as good as the team you have surrounding you. Tight-knit military families know the importance ...
13 Lessons Learned From Business Conferences
There’s no shortage of business conferences and networking events to attend as a new entrepreneur. These events can be fruitful in their ability to ...
Disruptions in the global automotive industry: Solutions from India?
When Henry Ford unveiled the moving assembly line in 1913, it transformed the automotive industry. Over the last 100 years, ...
Why Direct Mail Marketing Is Far From Dead
Shutterstock We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers ...
A Gentleman: I take criticism from industry seriously, says Sidharth Malhotra
Sidharth Malhotra and Katrina Kaif worked together in Baar Baar Dekho. Bollywood actor Sidharth Malhotra believes in the power of ...
Brands failing to promote CMOs from within
Marketing is suffering from an “acute succession crisis” as the proportion of external hires for the top CMO job soars. ...
